About Brass n' Blades
Brass n’ Blades lures are for real fishermen from real fishermen. Before I began making lures, I was a bass fishing guide and for about 20 years competed in local and regional bass fishing championship events. Through my experience, I realized the need for a line of lures that make sense, which is why I partnered with a major fishing tackle manufacturer to develop a patented soft plastic and create a multi-million dollar line of fishing lure products sold worldwide.
God blessed me with a wonderful opportunity to equip other fishermen with the best possible tools. I strive to make the most of this opportunity by using my experiences in fishing and my knowledge gained from my bachelor degree in engineering. All Brass n’ Blades products are designed with you in mind, so we have invested hundreds of hours of engineering time in search of the perfect balance, just the right bend in the wire, and every other minute detail in order to make our baits perform to the highest standards. We utilize the sharpest hooks, the most common sense colors, and premium components that can withstand the demands of today’s fisherman.
We recognize our responsibility to our fellow fishermen to produce quality products that truly are different from anything else on the market, and we will continue to work to meet your needs. We constantly work to be a leader in current trends in the fishing tackle industry, such as our recent steps to remove all lead from our products. As our government presses toward a greener initiative for our environment, we will also commit to make our lures as safe and environmentally friendly as possible. Brass n’ Blades is not just another fishing lure company, and we hope you love our products as much as we do.
David Nichols
President
How We Hook 'Em
The concept of double hook use in spinnerbait type lures has been on the market for years but has yet to be pursued at this level of manufacture. With the technology developed by Brass n’ Blades, this superior double hook design is incorporated into our unique baits.
We have also pushed to eliminate the use of lead in our fishing products, and until now, there has not been an alternative to lead use in most bladed fishing lures. The brass heads used on our baits are custom machined to exact specifications that allow the products to perform at the same level or higher than similar products manufactured with lead. The metallic properties of brass are also more compatible with the paints compared to the lead counterparts, helping to create an indestructible bond between the head and the paint. Our baits are not just another pretty paint job.
We also utilize a larger diameter wire that eliminates any friction between the wires and the blades.
Other manufacturers have historically only offered fisherman a new color or a fancy look on the same old style. Our baits are built to help fishermen land more fish. All of us here at Brass n’ Blades love what we do and want to share a little bit of what we have learned to help you have a more enjoyable experience on the water.
Mission Statement
Brass n’ Blades Lures strives to give fishermen every competitive edge possible by bringing innovation to the forefront and using the latest technology to equip fishermen in hooking and landing fish.